Real estate is a business of ebbs and flows. When the market is on fire things are great, but when it pulls back, we tend to as well.
Difficult markets, however, are not the time to pull back. They are the time when we should double down.
Super investor, Warren Buffet is known for saying “Be fearful when others are greedy and greedy when others are fearful”. He attributes his investing and business success to this simple idea.
What he means by this is when markets are hot, people can get caught up in the success. They buy more than they can afford and take greater risks. However, this is