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Writer's pictureSherrie Storor

The Power of Transformational Leadership in the Real Estate Industry

Change is the one thing that remains constant in the ever-evolving landscape of the real estate industry. To thrive, transformational leadership is not just valuable; it's indispensable. 

What is a transformational leader? It’s a leader who has the ability to inspire change, foster innovation, and propel businesses to new heights.


So, what does it take to become a leader that embodies these traits and helps you lead your team to successes?


Visionary Leadership: The foundation of transformational leadership lies in building and clearly communicating a compelling vision for the future. As a leader, it's your responsibility to paint a vivid picture of where your business is headed and why it matters. A clear and inspiring vision provides a sense of direction and purpose, motivating your team to rally behind it with passion and commitment.


Lead by Example: Actions speak louder than words. I’ll say that again. Actions speak louder than words. To inspire change, you must lead by example. Model the behaviour and values you want to see throughout your business and within your employees. Demonstrate working hard, integrity, resilience, and a willingness to embrace change. By embodying the qualities, you wish to instil in others, you create a culture of trust and accountability. Be self-aware with your behaviours. Your teams watch and observe you, so if you are claiming behaviours that you are not fulfilling but expect from them, they will notice.


Empowerment and Innovation: Transformational leaders empower their teams to think creatively, take risks, and challenge the status quo. Encourage a culture of empowerment and innovation, where every team member feels valued and empowered to contribute their ideas. Embrace diversity of thought and encourage collaboration across departments. By building and nurturing an environment where innovation thrives, you position your business to adapt and thrive in the face of change.


Adaptability and Resilience: In the real estate industry, change is inevitable. Markets fluctuate, trends evolve, and disruptions occur. To navigate these challenges successfully, cultivate adaptability and resilience within your business. Encourage agility and flexibility in your approach to problem-solving. Embrace change as a catalyst for innovation and growth, rather than fearing it. By remaining adaptable and resilient, you position your business to thrive in any market conditions.


Continuous Improvement: Transformational leaders are committed to continuous learning and improvement. Foster a culture where feedback is welcomed, and lessons learned from both successes and failures are embraced as opportunities for growth. Encourage a mindset of curiosity and experimentation, where team members are encouraged to learn from each other and share their knowledge and experiences. By prioritising continuous improvement, you create a culture of excellence that drives innovation and propels your organization forward.



Want to further embrace the opportunity to be a transformational leader?  You can hear more on this topic at my upcoming event LEADER on the 28th of May!


Taking place the day after AREC, on the Gold Coast, it is the ideal follow-up, designed to inspire, educate, and elevate business leaders across all sectors of the industry. It's a gathering for sales and property management professionals, business owners, and leaders to come together and enhance their leadership skills.


We’ll dive into topics such as:

  • Scaling up & building a saleable entity

  • Increasing revenue & profit

  • Building high performing teams

  • Leadership & management skills

  • Company & culture

  • Recruitment & retention



And we’ve just released the insane line up of speakers… sneak peek – Antony Catalano, Executive Chairman, View Media Group & Ex-CEO Domain.com.au AND NRL Supercoach, Wayne Bennett are just two of the exceptional leadership voices we will have joining us.


Make sure you secure your spot soon! For more information, visit sherriestoror.com/leader


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