How to own the stage and the screen: Presentation lessons from Tracey Spicer

Sherrie Storor
Jun 18
5 min read

If you’re serious about building a standout celebrity profile as an agent, here’s the truth: it’s not enough to be good at what you do. You’ve also got to be great at showing it.

In the latest MASTERMIND. With Sherrie session, we were lucky to learn from the absolute queen of presence - award-winning journalist, author and broadcaster, Tracey Spicer.

Over nearly four decades in the media spotlight, Tracey has mastered the art of commanding attention on camera, on stage, and in every room she walks into.

And guess what?

It’s not about being born confident.

It’s about learning the tools, the techniques and the mindset to show up, speak up, and shine - whether you’re filming a property video or pitching at a listing presentation.

Here are six gold-standard lessons Tracey shared that every agent can use to build a more powerful presence.

1. Nerves are normal - learn to work with them

One of the most powerful parts of Tracey’s session? Her honesty. Despite a high-profile media career, she revealed that nerves still show up.

“I suffer from imposter syndrome, anxiety, panic attacks and nerves,” she said.

“And learning that as a young person and being able to breathe through it was a gift for life.”

Even after fainting on live television (twice!) Tracey kept going - and used the experience to grow.

That’s the game-changer.

Key message: Being nervous doesn’t mean you’re not ready.

It means you care.

So instead of letting fear stop you, learn how to manage it, breathe through it, and keep going.💥In real estate: Whether you're pitching for a listing or filming a market wrap video, learning to manage nerves means you’ll show up more consistently, even when the pressure’s on.

2. Stand strong - your body language tells the story first

What you do with your body can speak louder than your words.

And if you’re folding your arms, crossing your hands or “fig-leafing” (placing your hands over your groin) as Tracey calls it - you’re sending a message of fear, not confidence.

“When people do that, they’re protecting their most vulnerable spot from the opposing tribe coming to attack,” Tracey explained.

“So what you're signalling to the audience is that you're frightened.”

Instead, Tracey taught us to visualise being a tree - grounded, centred, and connected to the earth. Then, layer in purposeful movement, hand gestures and angles to increase your influence.

Key message: On stage or on camera, your body is your first language. Claim your space, stand tall, and let your posture do half the talking.

💥In real estate: Open body language during inspections and client meetings builds trust and makes buyers and vendors feel more at ease with you from the outset.

3. Connection beats perfection

If you freeze up in front of the lens, you’re not alone.

Many Masterminders admitted they avoid video because they don’t like how they sound or look.

But Tracey dropped a truth bomb:

“We are all our own worst enemies… To a degree, you've got to stop being so hard on yourself and just focus on the messaging and being as authentic as possible.”

When talking to the camera, Tracey recommends creating a “fake cybernetic feedback loop”.

Imagine you’re speaking to one trusted friend.

That visualisation helps restore energy, warmth, and natural engagement.

Key message: You don’t need to be perfect to be powerful on video. Be real, be warm, and talk to the lens like it’s your best client.

💥In real estate: Agents who can show personality and authenticity on camera will stand out in a crowded market- so hit record and start building real connection online.

4. Why you need to nail your open and close

It’s no secret: in any presentation, your audience will remember how you started and how you finished.

Those are the bookends that shape how your message lands.

Tracey also shared a powerful framework to help shape your message from the outset: the three A’s - Aim, Audience and Action. Ask yourself:

● Aim: What’s the goal of this presentation? What’s the one message I want them to take away?

● Audience: Who am I speaking to and what will resonate most with them?

● Action: What do I want them to think, feel or do afterwards?

Whether you’re crafting a pitch, a video, or a keynote, these three questions will sharpen your message and ensure you stay on track.

Key message: Start strong. End even stronger. Be deliberate about what you want your audience to feel, remember and do.💥In real estate: Whether you're in a listing presentation or speaking at a community event, your first and last 30 seconds are what people will walk away remembering - so plan them with care, and use the three A’s to keep your message laser-focused.

5. Use your voice as an instrument, not a blunt object

Your voice isn’t just about volume.

It’s about energy, pace, articulation and protection.

As agents, you speak a lot - so looking after your voice is essential.

“If you damage it, it’s gone for life,” Tracey warned.

She also challenged the myth that speaking quickly is a problem:

“I have no problem with people speaking quickly, as long as you're articulate and I can understand every word you're saying.”

She encouraged Masterminders to vary their pace and tone, and use breath as a tool to manage nerves.

Key message: Your voice is your power tool. Warm it up. Protect it. And use pace, pauses and pitch to keep people engaged.💥In real estate: Before important calls or listing presentations, practise your delivery out loud - pay attention to tone, pace and pauses - so your message lands with clarity and confidence.

6. Anchor your content in stories, not just facts

If you’ve ever struggled to hold attention in a pitch or presentation, this one’s for you.

“Storytelling changes hearts and minds,” Tracey said.

“Telling a story while feeling that emotion, but not getting too emotional, and being able to recover from that is so important.”

She reminded us that emotion builds connection.

And when you’re trying to persuade, inspire or sell, that’s exactly what you need.

Key message: Stories stick. So instead of rattling off stats or credentials, share real stories that move people and make them remember you.💥In real estate: When you weave personal anecdotes or client success stories into your pitch, you become memorable and far more persuasive than just quoting recent sales data.

The final word

One of the biggest takeaways from Tracey’s session?

Presence isn’t a gift, it’s a skill.

And like all skills, it can be learned, practised and perfected.

So whether you’re building your celebrity profile, going big on video, or taking the stage at your next event, know this:

You don’t need to wait to feel ready.

You just need to start showing up.

Want help putting these skills into action?

If you’re ready to level up your presence, your leadership and your impact- on camera, on stage, and in your business - I’d love to support you.

You can chat to me about 1:1 coaching here, or register your early interest in my new course, The EBU Ministry- designed to help you build a high-performing team and a business that truly shines.