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Building Elite Real Estate Teams

Updated: Mar 1, 2023

Building a highly effective real estate team takes intentional effort and a strategic approach. Through my years of experience as a real estate agent, coach and speaker, I have gained valuable insights into what it takes to build and lead successful teams in this highly competitive industry.

Read on for my most valuable tips for building successful real estate teams.

Define your roles and responsibilities.

One of the most critical elements of building a successful team is defining roles and responsibilities. Every team member should understand their specific duties and how they contribute to the team's overall success. Defining clear roles and responsibilities increases accountability and fosters a sense of ownership and engagement among team members.

Building team culture.

Creating a strong team culture is also vital to success. At the heart of a strong team culture are core values that guide every aspect of the team's operations. Nurturing a culture that aligns with your team's values creates a sense of purpose and belonging, motivating team members to go above and beyond in their roles.

Build a team with diverse skill sets.

Recruiting for diversity is also a key factor in building a successful real estate team. A team with varying backgrounds, skills, and experiences can adapt quickly to changes and capitalize on opportunities. I recommend recruiting for diversity in skillsets, personalities, and experience to create a well-rounded and dynamic team that can tackle challenges from multiple angles.

Always be learning.

Providing ongoing training and support is essential in our constantly changing industry of real estate. Regular training and support keep team members up-to-date on industry trends, market changes, and best practices. Investing in the personal and professional development of team members through training programs, coaching, and mentoring is crucial to the success of your team.

Embracing new technology and tools.

Finally, embracing technology is crucial to staying ahead of the curve in real estate. Leveraging tools like customer relationship management (CRM) software, virtual tours, and social media can give your team a competitive edge and enhance the customer experience.

Building exceptional teams isn’t as simple as just hiring some help. I’ve seen many agents build their EBU’s the wrong way. They hired the wrong people in the wrong roles and don’t align them with the business vision, values and goals.

If you build an EBU in the wrong way, it can have a worse outcome than not having one at all.

It’s super important to make sure you get it right the first time!

If you’d like to hear more from someone who has successfully recruited a large team of 26 and runs his own EBU, tune into my latest episode of my podcast ‘Build Your Best Life’, with Nick Bordin, co-owner and selling principal of Elders Lennox Heads and Elders Bangalow.

Nick and I discuss his business journey, how he sustains a 72% market share built in only four years in the Northern Rivers region, his future goals, and how he rebuilt his life after experiencing a family tragedy.

His story will uplift you and push you to rethink your values in life.

Grab your headphones and listen in here:

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