How to stop doing it all yourself.

Why I Believe in EBUs (and Why You Should Too)

When I first started in real estate nearly 25 years ago, I was like most agents—driven, ambitious, doing everything I could to build a name, a reputation, and a career that I could be proud of.

But let me tell you something real: I was exhausted.

I was prospecting in the morning, listing in the afternoon, negotiating into the evening, and doing admin after dinner. I was the sales agent, the assistant, the Co Agent, the PA, the marketer—and honestly?

Sure, the business was growing. But I was crumbling.

And that’s when I realised: there’s a ceiling to what you can do as a solo agent. There’s only one of you, and only 24 hours in a day. If you want to grow beyond that, without burning out or blowing up your life, you need a system.

You need a team.

What I didn’t need was more chaos

So I started building one. I hired help. I delegated. I brought in more talent. But here’s the honest truth: it didn’t work straight away.

We were busy. But not profitable.We had energy. But no consistency.The vision was there. But the execution? A hot mess.

And it wasn’t their fault—it was mine. I hadn’t created a structure for success. I hadn’t mapped out clear roles. I hadn’t built the foundations for them to thrive… or for me to lead.

So I went back to the drawing board.

I created a framework. A real system for how to build, lead, and scale a team that actually works—and doesn’t fall apart when things get busy (or I go on holidays).

That’s what eventually became the foundation of the EBU model I teach today (with a few improvements and perfections along the way).

What even is an EBU?

If you're wondering, EBU stands for Effective Business Unit—and it’s more than just a buzzword. It’s a game-changing way to scale your business sustainably.

It’s about designing a team with intention.It’s about clearly defining roles, responsibilities, and expectations.It’s about creating flow and structure so that everyone is doing the right things at the right time—not stepping on toes or duplicating effort.

A great EBU gives you back time, energy, control—and profit.

It allows you to stay focused on your genius zone (listing, negotiating, and growing relationships), while your team supports the rest. It means you’re not constantly in reactive mode. And it means your business can keep moving even when you’re not chained to your phone.

I’ve seen the proof—again and again

After refining this model in my own businesses, I started teaching it to others. I’ve coached thousands of agents and principals over the years—and the results speak for themselves.

I’ve helped agents go from $300K to over $5 million in GCI.I’ve helped solo operators build high-performing teams.I’ve helped principals fix dysfunctional team dynamics and unlock their next stage of growth.And I’ve helped so many agents finally, finally, take holidays and consistent days off without stress.

EBUs work.

When they’re done right.

That’s why I created The EBU Masterclass

The EBU Masterclass: Effective & Profitable Teams – Build a Bucket List Business isn’t theory. It’s not fluff.

It’s the exact process I used inside my own agencies—and what I teach my high-level coaching clients.

It’s the same approach that helped me:

• Build a multi-office sales and project marketing business

• Lead over 4,000 transactions

• Grow a database of 35,000+ contacts

• Coach clients to double, triple—even quadruple—their income

And now, I’ve bottled that up into a comprehensive training that shows you how to build your own high-performance team—step by step.

Whether you’re just starting to think about your first hire, or you’ve got a team that’s not quite functioning how it should, this Masterclass will give you the tools, the structure, and the confidence to lead with clarity.

Because here’s what I know for sure:

You don’t have to do it all to have it all.

You don’t have to sacrifice your time, your health, or your family to have a thriving business. You just need the right systems—and the right support—to help you build it.

So if you’re ready to work smarter, not just harder…If you’re ready to finally scale with ease (and breathe again)…If you want a business that gives to your life instead of taking from it…

👉 Join me inside The EBU Masterclass

Let’s build your team—and your business—the right way, the proven way.

Because I’ve been where you are.

And I can promise you this: There’s a better way forward.

Sherrie xx