Your EBU blueprint for building your best sales business and best life!

Let’s be honest for a second - running a sales business can feel like being on a hamster wheel.

You’re running hard, doing all the things, and somehow still feeling like you’re not getting ahead.

Sound familiar?

One of the most talked about requests I get from agents and principals is this:

“How do I build an EBU that actually works?”

An EBU, which stands for Effective Business Unit, isn’t just a team.

It’s a well-oiled machine. A scalable, profitable, and sustainable unit that powers your sales business and your lifestyle.

And it’s something I’ve been building, refining, and helping others master since way back in 2002.

Whether you’re a solo agent ready to level up, a selling principal trying to juggle everything, or a business owner looking to grow without burning out, building a rockstar EBU is an absolute game-changer.

Here’s what you need to know.

First, let’s talk about the why

I’ve made every mistake in the book (and a few that didn’t even have names yet).

But I also developed a strategy that works.

It works for myself, for the agencies I’ve owned, and for the agents I coach.

The results speak for themselves: agents doubling, tripling and even quadrupling their income.

One of my clients jumped from $300,000 to more than $5 million in GCI.

This stuff works.

But, here’s the kicker - it only works when you shift your mindset from “solo agent” to “leader of a sales business”.

Build with strategy, not guesswork

If you’re serious about building a high-performing EBU, you can’t just throw a few hires together and hope for the best.

Winging it might get you started, but it won’t get you scale, consistency, or longevity.

The most successful teams are built with intention.

That means knowing who to hire, when to hire them, and how to structure roles so that your EBU runs like a well-oiled machine and not a chaotic mess.

You need the right people in the right seats, doing the right things - all backed by systems, support, and a clear growth pathway.

Without this kind of structure, you’ll burn time, burn cash, and probably burn out too.

Stop thinking like an agent and start thinking like a leader

This is the biggest shift you’ll make, and it’s the one that changes everything.

You simply can’t do it all.

To grow, you need to delegate.

You need to lead.

You need to get out of the trenches and start working on your business, not just in it.

Build systems. Delegate tasks.

Focus your time on income-producing activities and leadership.

Define every role. Document every process.

Your EBU can’t run on vibes. Every team member needs clarity.

That means:

●      Clear role descriptions

●      A well-structured ideal week

●      Templates and processes for everything—from buyer follow-up to pre-listing kits

If it’s in your head, it needs to be on paper.

Because once your team starts growing, communication and consistency are everything.

Train and develop your team (especially your co-agent)

One of the most exciting parts of building a winning EBU is watching your people grow.

With the right guidance, your co-agent can evolve from buyer manager to confident listing agent and, eventually, even a future leader in your sales business.

I teach this through what I call the Co-Agent Development Map, where you strategically step them up into more responsibility, more conversations, and more leadership.

It’s a powerful framework that sets your team, and your future, up for success.

Build a vision your team can rally around

Your vision isn’t just about where you want to go.

It’s about creating something your team feels part of and proud to build alongside you.

Have you mapped out the next 90 days?

Are you sharing that regularly in your team check-ins and planning sessions?

When your people know where they’re going, and why, they’ll help you get there faster.

Build your best business and your best life!

To me, building your best life starts with building your best business.

That means implementing proven systems, growing a high-performing team, and stepping into the role of a leader with confidence.

When you do that, you’ll unlock time, income, growth and FREEDOM.

If you’re serious about building a high-performing, profitable team…

If you’re ready to step off the hamster wheel and lead with purpose and clarity…

Then you need a strategy.

And that’s exactly what I’ll be teaching in my upcoming EBU Masterclass - the full framework that’s helped agents across the country scale with confidence.

The FREE EBU Masterclass: Effective and Profitable Teams – Build a Bucket List Business, will happen online on Tuesday, 19 August 2025 at 11am (AEST).

Register at sherriestoror.com/ebumasterclass