Kelly Qualtrough knows what works. Now she’s building on it.

One of the greatest privileges of being a business coach is watching people take what they've learned, put it into action and achieve extraordinary things.

And Kelly Qualtrough is a brilliant example of exactly that!

I've known Kelly for 15 years. I've been her business coach, she's been part of my Mastermind with Sherrie series for the past four years and I've watched her build one of the most effective real estate businesses on Brisbane's northside.

So you can imagine how excited I am to announce that Kelly is now a shareholder at Ray White ICON!

And what an incredible addition she is.

Kelly has been in real estate for more than 20 years, but her business experience started long before that. Before making the move into property at 36, she owned and operated three hair and beauty salons.

She knows business, she understands people and she has an incredible ability to build genuine relationships.

She’s a three-time Ray White Chairman’s Elite achiever (an honour reserved for the top 1% of agents across the Ray White Group), a powerhouse in business, and someone who knows how to get results.

But what I admire most about Kelly isn't just what she's achieved. It's her commitment to continually learning, growing and finding better ways to do business.

Building a business that works for you

One of the biggest things Kelly and I have worked on over the years is building her highly Effective Business Unit (EBU).

Because let's face it, being a successful real estate agent isn't just about selling more property.

It's about building the right structures, systems and team so your business can continue to perform without you having to do absolutely everything yourself.

And Kelly has done exactly that.

She's built a high performing team around her, established strong business systems and created a structure that allows her to focus on what she does best: building relationships, listing and selling property.

And, importantly, having the freedom to enjoy life outside of work too. Including a holiday or four!

That's what I love seeing as a coach. Not just business growth, but people creating successful businesses that support the lives they actually want to live.

The strength of Ray White, with a new opportunity at ICON

Kelly is no stranger to the Ray White network.

She's been part of the brand for years and genuinely values the structure, technology, training and support it provides.

And I can absolutely understand why.

Having established systems and resources behind you gives you the foundations to focus on what matters most: your people, your clients and growing your business.

Kelly has already proven what can be achieved within the Ray White network, earning Chairman's Elite honours across three consecutive financial years.

Now, with the launch of Ray White ICON, there's an opportunity to build on that success.

We're bringing together the strength of Ray White's established systems, Kelly's experience and high-performing team, and my passion for business growth, leadership and marketing.

And I think that's a powerful combination!

For Kelly, becoming a shareholder isn't about starting again. It's about investing in a business she believes in and helping shape its future.

And for me, having someone of Kelly's calibre invest in my vision for ICON is incredibly exciting.

Fifteen years of learning, collaboration and friendship

Over the years, Kelly and I have shared plenty of business conversations, challenges, wins and plenty of good laughs along the way.

I've had the privilege of coaching her and for the past four years she's also been part of my Mastermind with Sherrie series.

One of the things I'm most proud of with Mastermind is the community it created.

It brought together some of the industry's most successful agents and incredible guest speakers, building lessons around resilience, commitment, humility and leadership.

But it's also about what happens in the room between the agents themselves.

The willingness to share ideas, collaborate, support each other and genuinely celebrate one another's success is something really special.

Kelly embraced that culture wholeheartedly.

She's someone who is always willing to learn, but equally willing to share her knowledge and help others succeed.

And that says a lot about the kind of leader she is.

High performance, high integrity and people first.

When I set out to build Ray White ICON, I knew exactly the kind of culture I wanted to create.

One where high performance and high integrity go hand in hand.

Where people are encouraged to think bigger, supported to achieve their goals and genuinely enjoy being part of the team.

And where our clients and communities remain at the heart of everything we do.

Kelly embodies those values.

Her approach has always been people first, property and business second.

She understands that buying or selling a home is one of life's biggest decisions and that trust, honesty and genuine care are just as important as achieving an exceptional result.

She's also incredibly passionate about mentoring and empowering others in business.

And I know that experience and passion will be invaluable as we continue building the team and culture at ICON.

It's what we build next that excites me most!

Kelly has already achieved an enormous amount in her career.

More than 20 years in real estate, a highly successful team, multiple Chairman's Elite honours and a reputation as one of Brisbane's northside's leading agents.

But what excites me most isn't just what she's achieved.

It's what we can build over the next five, ten and beyond.

For Kelly, that's continuing to grow her KQ Property brand and team, develop great people and deliver outstanding results for her clients.

For me, it's about building Ray White ICON into a business where exceptional agents can thrive, supported by the right systems, leadership and culture.

And having Kelly on board as a shareholder brings another layer of experience, ambition and genuine passion to that vision.

After 15 years of coaching Kelly, I'm incredibly proud of everything she's achieved.

And now, to have her investing in the future of Ray White ICON is incredible.

Here's to the next chapter, Kel!

I can't wait to see what we achieve.

Sherrie x