One of the simplest ways to keep momentum in your real estate business is by leveraging your current listings.
For every single listing you bring to market, your goal should not just be to sell if for the highest market price, but to also use it to attract in and secure new business.
For every listing brought to market you should be able to leverage it to build your celebrity profile, establish market dominance and sign up and additional two listings from it.
I’m sharing with you today an insight into my ‘listing to sold’ strategy I used to achieve all the above, every single time.
This process covers working every single stage of the sales process and things that you can do to help build your business.
Here are some of my tips that you can implement into your business and see massive growth!
When the property is ‘just listed’.
Immediately post a selfie ‘pre-release, just listed’ video to your social media channels
Go through your buyer database and send a SMS to all buyers who have inspected a similar property and hot buyers inviting them to a VIP open
Feature your new listing in the coming soon section of your email newsletter
Get to know the neighborhood by door knocking the area. Advise them that there will soon be a sign going up so they may notice a little more traffic in the street!
When the property is ‘launched’ to market
Post your new listing on social media. Use 3-4 property photos highlighting a feature of the property. Tag in your photographers, stylists etc. Make sure you don’t tag your vendors!
Send a DL to the neighbourhood to update them that the property is now live on the market.
If your agency has a company magazine, mark the listing, and drop off copies to local cafes, clubs, car washers etc.
If the property is going to ‘Auction
Letter box drop and post a personalised auction invite to the neighbourhood.
Follow up the neighbours by calling them and personally inviting them to the auction.
Ensure all calendar invites have been sent to buyers, pipeline sellers and neighbours and anyone else that has an interest in the property.
When the property goes ‘under contract’
Immediately - Send a SMS to all who enquired and pipeline sellers advising that the property is now under contract.
Call the neighbourhood and advise that the property is now under contract.
When the property goes ‘unconditional’
For a personal touch, post out handwritten ‘congratulation’s’ cards to buyers and sellers.
Take photos of the sold sign with buyers and sellers and use this on social media. If they share it on their channels, ask them to tag you!
Get your settlement gifts and cards prepared for when the property settles. These should be thoughtful gifts that are hand delivered if possible.
When the property is ‘sold’
Send out a personalised note and brochure to any on the market listings, advising them of the result.
Deliver a personalised letter to the neighbourhood. Post a copy to any investors. Share the story of the sale and include any testimonials from both parties!
Call any listings of properties that are on the market with the result and the story of sale.
This is just a taster of all the tasks that you can implement into your sales process to generate you more business.
Want to hear more about this in detail? Listen into my latest podcast episode on my ENTIRE leverage listings to sold process.
It includes additional processes for social media, sending letters and text messages, working your database and who you should prioritise to call.
You can tune in here: https://link.chtbl.com/BuildYourBestLife