How to create FOMO amongst buyers.


You’ve signed up the listing.

The styling, photography/videography, copywriting is all done, and the listing is live across all the portals you use.

You’re pretty sure you’ve ticked off all the items you need to do, other than host open home, right?

At this stage in the campaign, I would ask… how are you creating FOMO amongst your buyers?

If you’re not sure what I mean by this, read on.

FOMO. The fear of missing out.

One of the most powerful tools of a property marketing campaign.

How do you go about creating it amongst your buyers?