It’s 2022 and it’s time to start prospecting like a modern-day agent.
The industry had moved rapidly over the past two years and our buyers are sellers are learning and searching for property in different ways.
So, how does a modern-day agent prospect?
A modern-day agent prospects in places where their client base exists.
In 2022 there are more ways to prospect than cold calling or door knocking…
While there is still a time and a place for both options (and great a way to build your database when you are starting out!) there are so many other places to find, meet and be referred to potential business.
Through your social media profiles. Building and establishing an online profile that educates, informs and entertains your target market can be a driving force and generate leads for your business.
Through local networking events. These can be local community or council events. Join event organisation boards in your marketplace or business bureaus.
Thought business networking events. Events that like-minded small to medium size business owners attend to grow and improve. Think events like those held by Business Chicks, BNI or even joining a private members club like Soho House.
Through your hobbies – Are you a member of a local sporting team or are you kids? These are perfect places to build relationships and source business from.
By sponsoring events – are there any local events or sporting clubs that you can become a sponsor of?
And my favourite one – In. Real. Life. There are so many opportunities in our day to day lives. I’ve even listed a property from meeting a vendor at a nail appointment before!
A modern-day agent approaches prospecting in a different manner too.
It’s not a burn and churn approach. It’s about building relationships, informing and educating any potential buyers and sellers. Becoming a TRUSTED agent in their eyes and giving them the confidence that you have their best interests at heart.
So where is the most unusual place that you have acquired a listing from before?