Is 2023 the year that you want to cut through in your marketplace and establish yourself as the agent of choice?
No matter the market that you operate in, whether it is a high-volume market or selling prestige property. There are methods that you can use to build your profile and grow your business.
One of the most impactful things that you can implement into your business is a process to communicate and share information with your marketplace. This will help educate, inform and keep them up to date with what is occurring in their neighbourhood.
As agents, we have volumes of information at our fingertips that we can share, however the most effective way to stand out is by leveraging our listings and sales.
Creating a process that informs the marketplace through every step of the sale process: - Just Listed - Launched - Auction - Price change - Under contract - Unconditional - Sold. If you are looking for a cheat sheet on each step you should be taking at each stage of the sales process, I've done the legwork for you. My 51-point checklist walks you through each task you should undertake at each step of the process. I'm going to share it with you here: sherriestoror.com/51pointchecklist
Communicating this information clearly and consistently will build your brand and establish you as the go-to person in your marketplace. Through your listings and sales, you establish your experience, which helps you to get more listings and more sales.
As part of the process, it's imperative to ensure that your communication is well thought out and personalised to you. Whether it be on the phone, via text, email or letters make sure that you are authentically you!
As time poor agents, we often don’t value the importance and impact that a non generic, personality plus, well written and thoughtfully crafted story of the listing, auction, and sale is. The result of this oversight is damage to your personal brand and agency as the market may view you as careless, wasting paper and not providing any real value or service to them.
Throughout my years as a real estate agent, I perfected my letterbox strategy and have proven its effectiveness to this day with the listings generated by my clients!
If you'd like to check out how I approached it and use my exact method, I've created my 'Leveraging Listings to Sale' Letterpacks that come in three tones of voice for you to choose from to suit your brand voice and marketplace.
They work in conjunction with my 51-point checklist and are an excellent tool to help you build your celebrity profile, gain market share, list more and sell more. You can find them here: sherriestoror.com/agenttoolkit