At the recent 'MASTERMIND. with Sherrie' session, we had the privilege of hosting a true business icon, Bob Ansett. Known for his pioneering approach and unparalleled marketing prowess, Bob stands apart from most CEOs with his unique business philosophy.
Although Bob's father, Sir Reginald Ansett, was a prominent figure who owned multiple businesses, including Ansett Airlines, Diners Club Australia, and Avis Australia, Bob embarked on his own path to create a remarkable career. He founded Budget Rent a Car, revolutionising the industry and earning the title of "the entrepreneur's entrepreneur" from BRW magazine. Not only did he build an extraordinary business, but he also introduced a fresh perspective to business practices in our country during that era.
With his immense wealth of knowledge, profound experiences, and ability to disrupt industries, Bob delivered an incredible keynote at the Mastermind session sharing invaluable insights on building his empire, leaving us all with vital lessons to remember.
Here are a few of the key takeaways we gleaned from our session with Bob Ansett:
Embracing a 'Can Do' Attitude:
In the world of business, a 'can do' attitude can be the key differentiator that sets a company apart from its competitors. During our conversation with Bob Ansett, he emphasised the importance of going above and beyond for customers at every turn. It's not just about meeting their expectations; it's about exceeding them. Bob encouraged businesses to proactively take uncertainty out of the customer journey, ensuring a seamless and memorable experience.
Delighting customers requires delivering beyond their expectations. Bob stressed the significance of surprising and delighting customers by providing unexpected services or gestures. By doing so, businesses can create a lasting impression and foster customer loyalty.
Empowering Employees for Exceptional Customer Experiences:
Bob’s revolutionary perspective placed the employee at the core of success. He emphasised that when employees are taken care of, the customer experience thrives. In fact, he believed that employees hold the highest significance within a business, setting the stage for exceptional customer interactions.
Bob's hierarchy of importance highlights the vital role of employees: they rank at the top (#1), followed by customers (#2), service providers (#3), and then the task of making customers feel valued as though they are the top priority (#4).
To truly embody a customer-centric culture, business leaders must show up themselves and actively demonstrate their unwavering commitment to customer satisfaction. By leading by example, they inspire employees to go above and beyond for customers, fostering a culture that continuously strives for excellence.
Disrupting industry norm’s:
When Bob founded Budget, AVIS had an 85% market share. He understood the power of using disruption to carve out a prominent position in the industry. Bob became the spokesperson for the brand and recognised the need to think laterally and do things differently. This mindset led to extensive research, numerous advertisements, and a deep understanding of consumer sentiment.
Thriving Amidst Challenges:
In the face of tough times, Bob exemplifies the mindset required to not only survive but thrive. He believed that a recession presents an opportunity to increase market share, emphasising the importance of seizing the moment when others may retreat. Taking ownership of success, Bob lived by the principle of "If it's to be, it's up to me." This mindset propelled him forward, empowering him to take decisive action and drive positive outcomes, something we can all take onboard in challenging markets!
Drawing parallels between life and football, Bob viewed setbacks as inevitable. Just like in the game, one is bound to be knocked down repeatedly. However, what truly matters is how one gets back up, demonstrating resilience and determination.
Bob Ansett's journey serves as a testament to the power of mindset and discipline in overcoming challenges. His experiences provide valuable lessons for individuals and businesses navigating turbulent times, emphasising the importance of seizing opportunities, staying resilient, and maintaining unwavering determination.
With only two sessions left in the 2023 ‘MASTERMIND. with Sherrie’ program left, the Real Estate Nation team are getting prepped to build out the 2024 series and do we have some INCREDIBLE speakers joining us! Want to find out before the rest of the industry? Pre-register your interest and join our VIP list to find out first! Sherriestoror.com/mastermind
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