Levelling up from real estate agent to THE ULTIMATE AGENT.

Updated: Oct 26

To be the best in field, real estate agents in today’s market need to be focused on how they can be a modern-day agent. It’s about taking everything we have learnt from the industry, personalising it to your brand, embracing what society’s needs are and taking it to the next level!

Being THE ULTIMATE AGENT will change your career, your business, and your income.

Over the years as a real estate and now as a coach, I’ve finessed a process that attracts buyers, sellers, and referrals to you with eight key elements.

They are:

Your Database.

You should be operating two databases. Your everyday CRM and social media. Both are valuable tools to reach and communicate with your ideal audience.

Every day as agents we are collecting data from potential sellers and buyers. It’s extremely important that you are making sure that your data is correctly saved. Data is gold!

Your Circle Of Influence.

Building relationships within your business, your network and with suppliers is super important. Not only are you building a support network, learning, networking with others in the industry that you can also use to give and receive referrals and build residual income... it will also ensure that you are kept up to date with any supplier news that you can take out into the marketplace to educate your sellers and buyers.

Property Presentation

The presentation of a property doesn’t just start at the open home. It includes styling the property, using the right photographer and copywriter to tell the story, creating a custom marketing plan suited to the style of property and also using property PR for those with exceptional stories.

Going over and above at your open homes is the final stage. Turning up early to ensure that the property is presented properly before you open, creating a beautiful environment for visitors with music and a signature scent AND always have clean presentable and informative marketing collateral about the property to share. Also, how you present your properties to the market through quality images, videos and advertising.

Process Driven

Have a process to follow for each stage in your business. Think:

- Exceptional open homes

- Prospecting

- Handling enquiries

- The listing to sale process

- The after the sale process

Having a process means that you are checking off each step of and nothing is missed. Having processes also means anyone in your team can pick up a process, follow it and represent your brand the same way every time.


It’s important to build relationships with those in our industry that can share your story with the mass market. Find out who the editors/writers are in your market, build relationships with your sales reps (REA is Newscorp and Domain is Fairfax. Both huge publishing businesses and both online and in print!), network with those who have an impact and establish yourself as an authority in your industry. To do so you will have to publish relevant media releases, engage in PR and even use social media to spread your message!

Personal Marketing

One of the most confronting parts of being THE ULTIMATE AGENT! Get comfortable with building a celebrity profile for yourself. Use print, billboard and social media ads, create and host local events, get involved in charities that you passionately believe in, create lead capture pages. Become recognisable within your community as an industry leader.

Become the best agent you can be.

Always be learning.

To set yourself apart from the crowd it’s important to always be informed and continually educate yourself. Make sure you are ensuring your skill set is high, if you feel you need help somewhere, seek additional training. Make sure you are on top of your product and market knowledge. You want to become the trusted resource for real estate information in your local area! Seek out top coaches, mentors and courses to help you along the way. Remember, success is a skill!

It’s also important to ensure you are remaining mentally fit. Look after your help and take the time to ensure you show up as the best version of yourself.

Exceptional service and results.

Using the elements above, you will be able to provide a higher level of service to your sellers and buyers. Build out extra ‘touches’ that represent you and your brand through each process. Doing so will help you build a following, create a tribe, have mad raving fans and result in repeat and referral business.

So, which of these elements of THE ULTIMATE AGENT process would you like me to touch on further? Comment below!

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